My dad has essentially made his career out of being an entrepreneur, so I decided to explore a blog focused on entrepreneurship. This specific post discusses the importance of being flexible to someone who wants to be their own boss. As the author says, being truly flexible entails adjusting to client needs, industry changes, new competitors and more. The post gives an example of what he considers to be a truly flexible site: JoinUniverse, and explains how they’ve been so flexible and why what they’ve done has worked.
The site that became JoinUniverse was first envisioned back in 2004 by a man named Marcelo. His original idea was to create a travel site in order to improve tourism in his home country, Uruguay. However, once he created the site he struggled to monitor the traffic he received. He did manage to work a small profit, so he created sites for multiple other countries, only to find that managing all of his sites was simply beyond his capabilities.
Marcelo knew that in order for his site to grow, he had to find an investor to provide money and resources. Unfortunately, the only offer he received presented him with an idea that was much different from his vision. He knew that it was his only chance, however, so he accepted the offer and adjusted his plans for the site. In 2011, 15 travel-related sites were launched and JoinUniverse was born. JoinUniverse is still a group of travel sites, but what they truly specialize in is building and promoting different travel sites.
Today, after less than a year of operation, JoinUniverse offers web design, various forms of marketing, blog design and more. The author is impressed with this company because it is not restricted by a singular path that they have to follow. Unlike many – mostly failed – entrepreneurs, Marcelo was focused on success, not the specific path that he envisioned to get there. He was willing to alter and change his idea in order to reach that success.
I commented on the post about how I believe that flexibility is possibly the most singular important quality an entrepreneur can have. While ingenuity, determination and intelligence, among other traits, are all important, nothing helps you achieve long term success like being flexible. You need ingenuity to think of a potential great idea, and determination and intelligence to put it into action. But, as shown in the case of JoinUniverse, you need to be flexible in order to succeed – especially long term. Had Marcelo continued with his original path, he would have had potentially moderate success, but nothing close to what he is experiencing now.
Flexibility is what made my dad’s work successful as well. He started with the idea of being a private contractor, while building a couple of buildings that he could manage and make money off of. Eventually, he realized that it would be a smarter strategy to manage the assets he has, but instead of personally seeing to every construction project, he would sub-contract the jobs out to people he hired. This allowed him to focus on the management, and to manage more properties, leading to more profits. It was a simple tweak in his strategy, but he sacrificed working hands on – which he enjoyed doing – because he knew that in the long run it would be beneficial to be able to own more buildings. And now it’s paying off, because as he gets older and can’t do physical labor as well or for as long, he’s got enough assets to prevent him from needing to work at all. My dad essentially shortened his time to retirement by being flexible about his company.
I think entrepreneurship is an interesting thing to blog about, because essentially a blogger and an entrepreneur are doing the same thing: finding a way to express themselves. The medium is just different: a blogger uses words and the internet, and an entrepreneur uses the real world. And in blogging, flexibility is also key. If readers aren’t responding to what you’re writing, then you have to adapt or your blog will go unread – just like an entrepreneur has to adapt or see their company fail.