For your blog post, please take an item or object, with a clear brand identity, and explore what you can learn about the maker’s stance as a company on relevant BGS questions. As a bonus, you can watch the “Story of Stuff” at the Campus Theatre next Tuesday (Feb 14) at 7 p.m. Your post can go many directions:
- Are they known as living their values? (For example, here is one outside group that recognizes “green” companies.)
- Do they have critics? How does the company respond?
- Do they publicize a code of ethics?
- Do they try to affect laws or public policy? (Open Secrets is a fantastic resource to track down information; search the site, or use on of their reports or search tools).
ADDITIONS from BC meeting (Carson, Kate, JC, Kelly): Please make sure to include if your company has a social media presence. Also, include their actual mission statement assuming you can find it.
Please, if you discover that your favorite branded company has a questionable or even awful track record, save the guilt. Do you know how hard it is to buy clothes NOT made in questionable conditions?!? Feel free to imagine a different world, but guilt is not the price of admission to that conversation.
For example, I think I will do Automattic, the company that makes wordpress. Part of the reason is I thought of a company whose product I whole-heartedly endorse with word of mouth. “Worpdress is great, better than blogger,” is a phrase I have said many times. A little like AIG, I am giving away my good name to this product. I suspect as a tech start up they are venture capital-funded and therefore probably have much less public info than bigger firms. Do what you can!
ARE YOU GOING TO THE MOVIE? Add your name to comments below.
- Ten good reasons why your business should be buzzing about blogging (b2bsocialmediaguide.com)