For your blog post, please take an item or object, with a clear brand identity, and explore what you can learn about the maker’s stance as a company on relevant BGS questions. As a bonus, you can watch the “Story of Stuff” at the Campus Theatre next Tuesday (Feb 14) at 7 p.m.   Your post can go many directions:

  • Are they known as living their values? (For example, here is one outside group that recognizes “green” companies.)
  • Do they have critics?  How does the company respond?
  • Do they publicize a code of ethics?
  • Do they try to affect laws or public policy?  (Open Secrets is a fantastic resource to track down information; search the site, or use on of their reports or search tools).

ADDITIONS from BC meeting (Carson, Kate, JC, Kelly): Please make sure to include if your company has a social media presence.  Also, include their actual mission statement assuming you can find it.

Please, if you discover that your favorite branded company has a questionable or even awful track record, save the guilt.  Do you know how hard it is to buy clothes NOT made in questionable conditions?!?  Feel free to imagine a different world, but guilt is not the price of admission to that conversation.

For example, I think I will do Automattic, the company that makes wordpress.  Part of the reason is I thought of a company whose product I whole-heartedly endorse with word of mouth.  “Worpdress is great, better than blogger,” is a phrase I have said many times.  A little like AIG, I am giving away my good name to this product.  I suspect as a tech start up they are venture capital-funded and therefore probably have much less public info than bigger firms.  Do what you can!

ARE YOU GOING TO THE MOVIE?  Add your name to comments below.

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About Jordi

I am an assistant professor in the Management School at Bucknell University. I specialize in organization theory, social networks, and studying the network society. I have three children, including twins. They love bouncing on the couch, legos, music, and my waffles. My wife teaches English at the same university. I am interested in most things, but these days, networks, social entrepreneurs, the environment, innovation, and virtual worlds. Finding Hidden Abodes and Shaking Iron Cages since 1972

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