As a native New Yorker, I wanted to pick a New York-based company to look into both from a level of personal interest, but also because New York and the people from it are often pegged as not being the most environmentally conscious bunch. With that in mind, I settled on Snapple, which was founded in Greenwich Village, NY, and has since become part of the Dr. Pepper Snapple Group.
Both Snapple itself and its controlling company Dr Pepper Snapple Group have a number of cultural and environmental goals. Snapple specifically has a vested interest in New York City schools both in terms of promoting health among the student body and also donating to the school system as a whole. In a joint effort, Snapple pledged to donate $8 million a year if city schools allowed Snapple products to be sold in their vending machines. This was a win-win for schools because the city had been pushing to decrease the amount of soda consumption among students, and Snapple was a healthy alternative. As far as Dr Pepper Snapple Group, on the company website they have a list of goals they would like to have accomplished by 2015. Dr Pepper Snapple Group also has a number of other commitments such as an annual $15 million donation to Let’s Play, which supports healthy and active living. Additionally, Dr Pepper Snapple Group has a section of its website specifically for their philanthropic endeavors with its own mission statement: “At Dr Pepper Snapple Group, ACTION is at the heart of everything we do. It all begins with our Call to ACTION. Every DPS employee contributes to our success by taking action to meet the needs of our customers and consumers. ACTION is also about giving back to our communities.” Dr Pepper Snapple Group is focusing their philanthropic efforts specifically towards active lifestyles, environmental initiatives, emergency relief, and community celebrations.
While I had suspicions that Snapple was a fairly environmentally conscious organization, I didn’t expect it to be to the degree that I found through my research. It was refreshing to see a company with such clear goals that span a wide variety of areas, such as community, education, health, and agriculture. Even more so, it seems that Snapple is absolutely genuine about its goals. It seems that the goals of both Snapple and Dr Pepper Snapple Group have been instilled in the organizations since their founding, rather than having been tacked on to their corporate responsibilities as the result of outside pressures.