As a native New Yorker, I wanted to pick a New York-based company to look into both from a level of personal interest, but also because New York and the people from it are often pegged as not being the most environmentally conscious bunch.  With that in mind, I settled on Snapple, which was founded in Greenwich Village, NY, and has since become part of the Dr. Pepper Snapple Group.

Both Snapple itself and its controlling company Dr Pepper Snapple Group have a number of cultural and environmental goals.  Snapple specifically has a vested interest in New York City schools both in terms of promoting health among the student body and also donating to the school system as a whole.  In a joint effort, Snapple pledged to donate $8 million a year if city schools allowed Snapple products to be sold in their vending machines.  This was a win-win for schools because the city had been pushing to decrease the amount of soda consumption among students, and Snapple was a healthy alternative.  As far as Dr Pepper Snapple Group, on the company website they have a list of goals they would like to have accomplished by 2015.  Dr Pepper Snapple Group also has a number of other commitments such as an annual $15 million donation to Let’s Play, which supports healthy and active living.  Additionally, Dr Pepper Snapple Group has a section of its website specifically for their philanthropic endeavors with its own mission statement: “At Dr Pepper Snapple Group, ACTION is at the heart of everything we do. It all begins with our Call to ACTION. Every DPS employee contributes to our success by taking action to meet the needs of our customers and consumers. ACTION is also about giving back to our communities.” Dr Pepper Snapple Group is focusing their philanthropic efforts specifically towards active lifestyles, environmental initiatives, emergency relief, and community celebrations.

While I had suspicions that Snapple was a fairly environmentally conscious organization, I didn’t expect it to be to the degree that I found through my research.  It was refreshing to see a company with such clear goals that span a wide variety of areas, such as community, education, health, and agriculture.  Even more so, it seems that Snapple is absolutely genuine about its goals.  It seems that the goals of both Snapple and Dr Pepper Snapple Group have been instilled in the organizations since their founding, rather than having been tacked on to their corporate responsibilities as the result of outside pressures.

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6 responses »

  1. Zach says:

    Big fan of Snapple and it’s definitely cool that they are a new york company. I’m not totally convinced of your win-win scenario though. Even though Snapple is tea, I wouldn’t classify it as a healthful drink. For instance one serving of Dr. Pepper has 27 grams of sugar whereas one serving of Snapple Lemon Tea has only four grams less. They money they are giving also seems almost like a bribe to get their products in schools. But again, I guess it doesn’t really matter exactly why they are being charitable in the end; it only matters that they are giving at all.

  2. Paul Martin says:

    In retrospect I made the title to this post “Crapple” because based on the comments and some Monday morning quarterback thinking, I’m somewhat getting the vibe that Snapple might be operating under some false pretenses. Their environmental and philanthropic goals are obviously admirable, but it almost seems like a facade at times. Such as promoting Snapple as a healthy alternative when it reality it is only slightly better than sodas, or supplying NYC schools with a $8 million “bribe” as Zach said.

  3. Scout Berger says:

    I am also a big fan of Snapple and have been an avid diet Peach Snapple drinker for many years. After reading your post and looking at the links you put in your blog, I was surprised to read about how responsible the company is. We seem to stumble across many controversial companies so it was refreshing (….pun intended) to read about Snapple. I guess my main question, and there is no correct answer to this, but are certain types of companies more responsible than others? For example, Starbucks and Snapple are both known to be very responsible. So are companies that produce drinks more able to be ethical than a store like WalMart that has a very diverse assortment of products and therefore a more complex situation in which it needs to produce its products?

  4. Lindsay S. says:

    I agree that it is nice to hear about a company that has not just added on a million go-green initiatives in recent years when there has been pressure to do so, but has rather genuinely kept up corporate responsibilities since its founding. I also think it’s interesting that Snapple seems to be a very loyal company in that it still gives back a lot to New York City where it was originally founded.

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