Walk around any college campus during the winter and you’ll most likely to see at least 10 guys with Timberlands on. These stylish, waterproof (not beer proof), and durable boots seem to be the boot of choice for the harsher seasons. Even though dealing with the douchebaggery of these frat boys can sometimes be a lot to ask, at least they support a socially responsible company.
I personally never knew Timberland was as socially responsible as they are. Their mission statement is “Our mission is to equip people to make a difference in their world. We do this by creating outstanding products and by trying to make a difference in the communities where we live and work.” Timberland believes its company’s employees need to spend as much time contributing to their community as they spend contributing to the company.
Timberland even has a part of their webpage dedicated to their service to the community. The site is called Timberland Responsibility. Here they show Timberland’s socially responsible goals, which vary from reducing supply chain emissions to how many hours of community service their employees have contributed. The information is actually relevant and shows where they are currently at and their goal to reach by the year 2015. They even have a scorecard which shows how they are doing, and which areas they have met their 2015 goal and areas where they need to improve. Additional to the information they provide they also have a discussion area where employees and customers may discuss social issues. This is a smart approach as I remember interning for a company that had a similar discussion area, but was only accessible by employees. This way you can get not only what they employees want to do to help but you also get the communities ideas on how to be socially responsible.
What is most intriguing about their social responsibility is that it covers multiple areas of their business. They try to include social responsibility in everything from factory work to the design of their boots. I suggest taking a look at the Timberland Responsibility page, and see for yourself how far this company actually goes to be socially responsible.
I think it would be interesting to interview some employees and see if they feel the same way as the company. I say this because I worked for a “socially responsible” company and the employees complained most the time when doing a service project. So I’m curious whether or not being socially responsible is the environment of Timberland or just a façade for us customers.