The Naked Juice Company makes and sells all natural fruit juice smoothies. They market themselves as a very socially responsible and environmentally friendly company. They claim that their products contain no preservatives or artificial ingredients, and are made in environmentally friendly ways. Their bottles are made entirely from recycled plastic, and they ask that consumers always recycle their bottles when finished. The company says that “We know a healthy body doesn’t mean much without a healthy world to live in.” They advertise that they work to reduce the environmental impact of every stage of the production of their juice products. Personally, I find many of their products to be delicious, and a great way to get the health benefits of eating fruits and vegetables.
Despite the company’s claims that they make all natural products, one consumer does not agree. Gina Park, from Los Angeles, recently filed a lawsuit against the company claiming that their products contain several artificial preservatives and other artificial additives, despite claiming that the juice is all natural. What I find to be more troublesome than the fact that their products may not actually be all natural however, is the fact that Naked Juice is owned by Pepsi. While the Naked Juice Company itself may be trying to be socially responsible, their parent company does not value this idea nearly as much. While the fact that they are owned by Pepsi does not change the impact that Naked Juice and its socially responsible campaigns may have, it does cloud the message a bit. It seems like Naked Juice is saying that they will do their best to be socially responsible, while their owners do as they please and potentially do harm in the process.