The Naked Juice Company makes and sells all natural fruit juice smoothies. They market themselves as a very socially responsible and environmentally friendly company. They claim that their products contain no preservatives or artificial ingredients, and are made in environmentally friendly ways. Their bottles are made entirely from recycled plastic, and they ask that consumers always recycle their bottles when finished. The company says that “We know a healthy body doesn’t mean much without a healthy world to live in.” They advertise that they work to reduce the environmental impact of every stage of the production of their juice products. Personally, I find many of their products to be delicious, and a great way to get the health benefits of eating fruits and vegetables.

Despite the company’s claims that they make all natural products, one consumer does not agree. Gina Park, from Los Angeles, recently filed a lawsuit against the company claiming that their products contain several artificial preservatives and other artificial additives, despite claiming that the juice is all natural. What I find to be more troublesome than the fact that their products may not actually be all natural however, is the fact that Naked Juice is owned by Pepsi. While the Naked Juice Company itself may be trying to be socially responsible, their parent company does not value this idea nearly as much. While the fact that they are owned by Pepsi does not change the impact that Naked Juice and its socially responsible campaigns may have, it does cloud the message a bit. It seems like Naked Juice is saying that they will do their best to be socially responsible, while their owners do as they please and potentially do harm in the process.


3 responses »

  1. Zach says:

    I have to agree with your taste. Even though they are grossly overpriced in the Bison, Naked juices are pretty awesome. I’m particularly partial towards the Mango one. Despite that though, I can’t really agree with your main argument. To start, you didn’t state what makes Pepsi a socially irresponsible company. If you haven’t heard of the Pepsi Refresh Project, I suggest you check it out. Every year they grant millions of dollars to innovative ideas that help impoverished communities. In that sense, they are one of the most socially responsible food or drink companies in the world. I also don’t understand how they potentially do harm or what you mean by “do as they please”. It sounds as if you are penalizing Pepsi as a brand for making soda. Pepsi makes a product. They don’t force people to drink their soda. That’s a choice that is left up to the consumer. It seems like you believe that since Pepsi doesn’t only make healthy products, then it is morally reprehensible that they are involved in any businesses that promote a healthful lifestyle. Again, I don’t agree with your conclusion.

  2. marko987 says:

    I’m also a big fan of Naked Juice, they taste the way juice should taste. However, I would not be surprised if they had a traces of some artifical preservatives or artificial additives. It’s very expensive to create natural juice only by extracting juice from the fruits. Production cost would influence outrageous selling price. On the other side, I also don’t agree about correlation of Pepsi and Naked Juice bussiness models. Although Pepsi is a parent company, Naked Juice can be viewed as separate entity capable of setting its own healthy standards.

  3. Jim says:

    It is interesting to me that Naked is owned by Pepsi, I didn’t know that. It always seems strange to me when unique products are owned by parent companies that don’t seem to share the same sort of values. You would think that consumers would at some point catch on and start to find the message of the company less convincing, but I guess not as Naked seems to be doing well. Another example of this is Blue Moon. Blue Moon advertises quite separately from their parent company MillerCoors. MillerCoors makes a point not to associate Blue Moon with their brand because they are intentionally creating a different brand image for Blue Moon, one which would be negatively affected by the association.

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