“Think locally, act globally.”
This motto has helped McDonald’s flourish in the global marketplace. The term “glocalization” is a combination between “globalization” and “localization.” The neologism represents the key to successful international business. Without understanding local cultures, traditions, and lifestyles, multinational companies will not be able to compete in different markets. For example, McDonald’s did enough analysis to know that cows are considered sacred animals in Hinduism. By selling a veggie burger, they attracted the vegetarian market, a large population of India. For now, cultures of the world remain safe.
However, what happens in the future when the globalization grabs the world and kneads it like a ball of dough until everything is homogenized? Here is my hypothesis:
- There are no “third-world countries” as all parts of the world are developed. In fact, there are no countries. Just one unified planet.
- There is one currency. Everybody is part of the same economy.
- There is one unified language. After a couple millennia, the languages of the world slowly, through linguistic Darwinism, dissolve or mesh until there is one unified language spoken by everybody. Of course, different parts of the world will have their own accent of this ideal language.
- Everybody uses the metric system. Enough said.
- There are no official religions. The majority of the world’s population is atheist due to the scientific progress made.
- Google takes over the world.
All jokes aside, it is very interesting to try and view the futuristic world. Globalization is happening all around us. Often times, the consequences of globalization are not realized until much further down the road. I personally do not have a strong stance on globalization yet. On one hand, I think it is a good thing to share the world’s technology and resources. Medicine and medical devices can help save lives everywhere. On the other, I believe globalization has also had many negative consequences such as exploitation of underprivileged populations (slavery, sweatshops, etc.). What do you think?
I guess none of this matter because the world’s ending this year anyways.