Rated as the “best global web site of 2007” by The Web Globalization Repot Card, Google has been thriving with the development of globalization.
Google’s mission is “to organize the world’s information and make it universally accessible and useful.” With a mission like that, one can safely assume how their business is growing, even if you’ve never surfed the internet before. It’s unusual to use a computer today without having the need to use Google (hell, I used it to research Google), whether it is the search engine or any of the other 66 products and services they offer, so how has it been affected with the increasing number of people who are using the internet across the world?
Amazingly. Just look at their financials and see their progress. Nobody will because everyone knows their establishment in the economy. Having a stock price over $600 dollars speaks for itself. “Controlling” information like they do (in some sense) lead people to humorously say they are taking over their world, giving them the nickname “SkyNet.”
Keen to globalization’s approach, Google began to launch products and software available for international consumers. They introduced Google Translator for anyone to interpret the web’s information, since it is highly concentrated on the languages of developed countries (English, Spanish, German, French, Japanese). Eventually, Google became available in 117 languages, having 158 international domains. In 2007, international sources comprised 48% of Google’s revenue (source).
Local, yet global?
Another unique aspect that has helped Google capitalize on globalization is their localization tools. Having local information for everywhere across the globe is an asset that would be appreciated by everyone. Maps, directions, business information, and other local data are used daily by billions of people. As Google obtains and organizes local data for every city in the world, more and more people will be flocking to their website. Once they get a foot into the door of Google, people will be captured by the free products they offer. As I researched Google today, I stumbled upon several free products that I never heard of and now want to use.
The freedom and accessibility of information is the driving force of globalization, and Google’s business model revolves around it (which is why I chose Google). As more and more people tap into the internet, Google can only continue to succeed. Hopefully privacy rights do not interfere with this.
So now I ask you:
Is Google prospering from globalization? Or are they driving it?
How will the development of free information play out in countries where the government controls/restricts certain freedoms of speech? Will it be benefit these countries or cause tension/wars/revolutions? Google’s CEO, Eric Schmidt, discusses this issue and proposes many interesting questions about where this may lead here.
Rate my post if you answer these questions or comment on it. I will deduce who doesn’t if the comments exceed the number of ratings. Don’t make me hunt you down!