Rated as the “best global web site of 2007” by The Web Globalization Repot Card, Google has been thriving with the development of globalization.

Google’s mission is “to organize the world’s information and make it universally accessible and useful.” With a mission like that, one can safely assume how their business is growing, even if you’ve never surfed the internet before. It’s unusual to use a computer today without having the need to use Google (hell, I used it to research Google), whether it is the search engine or any of the other 66 products and services they offer, so how has it been affected with the increasing number of people who are using the internet across the world?

Amazingly. Just look at their financials and see their progress. Nobody will because everyone knows their establishment in the economy. Having a stock price over $600 dollars speaks for itself. “Controlling” information like they do (in some sense) lead people to humorously say they are taking over their world, giving them the nickname “SkyNet.”

Keen to globalization’s approach, Google began to launch products and software available for international consumers. They introduced Google Translator for anyone to interpret the web’s information, since it is highly concentrated on the languages of developed countries (English, Spanish, German, French, Japanese). Eventually, Google became available in 117 languages, having 158 international domains. In 2007, international sources comprised 48% of Google’s revenue (source).

Local, yet global?

Another unique aspect that has helped Google capitalize on globalization is their localization tools. Having local information for everywhere across the globe is an asset that would be appreciated by everyone. Maps, directions, business information, and other local data are used daily by billions of people. As Google obtains and organizes local data for every city in the world, more and more people will be flocking to their website. Once they get a foot into the door of Google, people will be captured by the free products they offer. As I researched Google today, I stumbled upon several free products that I never heard of and now want to use.

The freedom and accessibility of information is the driving force of globalization, and Google’s business model revolves around it (which is why I chose Google). As more and more people tap into the internet, Google can only continue to succeed. Hopefully privacy rights do not interfere with this.

So now I ask you:

Is Google prospering from globalization? Or are they driving it?

How will the development of free information play out in countries where the government controls/restricts certain freedoms of speech? Will it be benefit these countries or cause tension/wars/revolutions? Google’s CEO, Eric Schmidt, discusses this issue and proposes many interesting questions about where this may lead here.

Rate my post if you answer these questions or comment on it. I will deduce who doesn’t if the comments exceed the number of ratings. Don’t make me hunt you down!


5 responses »

  1. Regarding your question I would say that they are currently propsering from globalization because of the reach they have. Up until this point however, I would say that although they did prosper from it, they played a bigger factor in driving it. The internet is an icon of globalization. From very early on, they were the go to search engine. As the company developed they expanded their services. Looking back at our conversation about Nike, there was a clear winner and a clear loser in their utilization of globalization. Google is unique because they are a global company but their involvement with globalization doesn’t really have a loser. There is no exploitation involved in their actions. There still is a winner though – google.

  2. Mike M says:

    In answer to your question, I would also say that Google is driving globalization. Since is commonly driven by sharing of knowledge, and Google facilitates the sharing of knowledge, Google plays an integral role in driving globalization. Google also prospers from globalization in that as globalization occurs, more people gain access to the internet and thus Google gains more users.
    As for the effects of Google on countries with censorship, I think Google will ultimately help improve these countries. In some extreme cases of censorship, there is a chance that access to outside information could result in revolts, but in many countries with less severe censorship I think the introduction of Google will result in more gradual change. As people learn more about the opportunities offered to them by the outside world, they will slowly work to better their own countries, resulting in continued development and growth in underdeveloped countries.

  3. Jim says:

    I would argue that google is both prospering as well as driving globalization, especially if we take an important characteristic of globalization to be the spread of ideas and technology. As far as issues related to censorship go, I think that in some ways google is enabling countries like China to continue their practices of censorship. I remember that google announced that they planned to leave China because of “security issues” but later decided to re-enter. I think that in countries like China, there won’t be social change until social issues reach some sort of tipping point and I think having services like a censored internet keep people complacent and unwilling to fight for more freedoms.

  4. Alex Lin says:

    Like some of the comments above, I believe Google helping as well as prospering from globalization. They are definitely prospering because as more and more people can connect to the internet, there are more people being exposed to Google whether it is in the form their search engine or their ad services. As Mike put it, Google drives globalization by sharing knowledge.

  5. […] Mike (The New “Skynet”): Obscure geek movie Sci-Fi reference (Terminator 1984) […]

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