Big companies leave big footprints, right? It’s got to be tough to remain profitable, have good brand recognition, and have a positive impact on the environment. Sure, companies like IBM and Microsoft have been able to keep a good environmental record, but this can’t be expected of all companies, especially one that’s perennially held the top spot in Interbrand’s Top 100 Brands list. Coca-Cola has had a good couple of years in regards to brand recognition and profitability (they’re number 70 on the Fortune 500). But, is that enough? Shouldn’t they be working to be included on lists like Newsweek’s Green Rankings? After a bit of research, I’m going to tell you why Coca-Cola should be included on these lists, just like IBM and Microsoft.
In recent years, Coca-Cola has taken a number of environmental initiatives, including a water stewardship program. In March of this year, Coke released their Water Stewardship and Replenish Report. As a beverage industry titan, water is obviously an important part of the business. However, with their Water Stewardship program, they have made some strides. Their mission statement in the report is:
As a global water stewardship leader, Coca-Cola not only
conserves and manages water resources as a strategic business imperative, but as a vital
responsibility we have embraced around the world.
Among other goals, Coca-Cola aims to increase the dialogue around and improve conditions surrounding:
- The need to address water risks for both communities and business
- The nexus of climate, energy, water, and food
- The ethics of water access and water rights
- Innovative approaches to sustainable agriculture
- The economic valuation of ecosystems and the services they provide