What is everyone typing this blog post on? Right, a computer of some sorts. What kind of computer are you typing it on? Most likely, you are writing this on either a Mac or Dell laptop. I decided to explore the environmental practices of one of these companies—Dell.
While I am the proud owner of a Macbook, I still love Dell computers. In fact, I hate most of the Microsoft office programs on Macs and prefer them on Dells, but I prefer Mac laptops so that’s why I switched. I was surprised to find out that Dell is widely recognized as being an environmentally friendly company. I wouldn’t normally think that any company in the technology sector would be high on the list, but Dell was ranked the 25th greenest company in 2011 according to Newsweeks Green Rankings.
So how did they get there? They live up to five main ideas and practices that ensure them that they remain environmentally friendly when manufacturing their product. They are: Easy Recycling for Home and Business, Greener Products and Packaging, Energy Efficiency and Green IT, Responsible Operations and Eco Engagement and Recognition. Under the Responsible Operations page is a lot of information on their how thoughts on climate change. I thought this was interesting because it relates to our climate change discussion from last class. They are reducing their global emissions to 50-85% of what they were in 2000 using evolving scientific methods. Their finished products are built to use 25% less energy than their previous models, and in 2009 were ranked number one in the Corporate Sustainability Index Benchmark Report by Technology Business Research, stating that they scored particularly well In renewable energy use, recycling and the integration of a sustainability strategy in their business practices. They source approximately 35% of its energy use from green power, trying to cut down on other environmentally damaging power sources.
“Every day you have the opportunity to make greener choices, but when choosing technology, you don’t want to compromise on cost, performance or reliability. At Dell, we believe you shouldn’t have to. That’s why we strive to ensure that people and companies don’t have to make trade-offs to be green.” This was just a little quote I found on Dell’s website in their environment section. Although it is important to be environmentally conscious, I also think that it is important to not sacrifice quality when using greener methods. This quote makes it seem that other competitors or other companies in different industries may not be as effective as Dell is about maintaining the quality of their products. In Dell’s words, there is no trade off to be green, and they have managed manufacture and sell top quality computers consistently. I think it is also neat to note that Bucknell uses a lot of Dell computers. Look around the library. All of the desktop computers in the library are Dell’s with the exception of a few Macs. Also I don’t know if anyone recalls this, but I think it was last year (?) that Bucknell ordered brand new computers for the main area of the library, updating them all to the newest desktops and software available. This may not be that noteworthy given that most people use either Dells or Macs, but I still think it’s cool to see that Bucknell supports a company that uses green-friendly business practices and is recognized for their awareness and effort to remain as green as possible.