The Coca-Cola company serves 1.4 billion drinks every day and markets four of the world’s five top nonalcoholic beverages including, Coke, Diet Coke, sprite and Fanta. In addition to these sodas, The Coca-Cola company also distributes teas, coffees, energy and sport drinks. However, few are aware that the largest beverage company also is known for their corporate responsibility. The brand Coca-Cola is connected to the image of happiness; even their slogan says “Open Happiness”. So it makes sense that a company that is promoting this works hard to ensure that the world is indeed a happy place. Through researching various news articles, I was able to find some of the ways that Coca-Cola is making the world a better place.
March 22, 2012 was the 20th annual World Water day, which was established to bring attention to sustainable fresh water practices. On this day Coca-Cola released their fifth annual GLobal Water Stewardshop and Replenish Report that states since 2004 they have achieved a 16% improvement in its water use ratio. Coca-Cola also has 96% of their facilities in compliance with their stringent wastewater treatment standards. Finally Coca-Cola has replenished 54.8 billion liters of water through Community Water Partnerships.
On June 22, 2000, Coca-Cola offered benefits to same-sex domestic partner employes. 12 years later many companies still do not offer these benefits. They are clearly committed to retaining their diverse work force.
I also discovered that Coca-Cola was the first company to make plastic bottle partially made from plants and they were the first company to have a plastic bottle entirely made from plants. To do this the Coca-Cola Company partnered with various companies to invent eco-bottles. This must have been a huge cost to them, yet they thought it was important enough to do so. Even going to the main Coca-Cola website the first thing you will notice is a campaign to protect their mascot, the polar bears. They partnered with World Wildfire Fund to raise awareness and funding to create a safe haven for the polar bear in the Arctic.
This year Coca-Cola is celebrating their 125 years of “sharing happiness”. As corny as it sounds they truly are sharing happiness not only through their beverages but also through their social responsibility.